Advantages of Phone Call Tracking and Attribution
A new form of marketing analytics that has taken over the industry is phone call tracking and attribution. This marketing analytics does not work by itself but it is aided by other analytics. The main difference between these analytics and the other for of marketing analysis is that with this one, you get firsthand information of what a customer feels about a product. Some of the benefits of phone call tracking and attribution are highlighted below.
The first benefit of phone call tracking and attribution, is that you are able to get first hand information of what your customer needs are. when you listen in to your clients, you are in a better position to understand why they are attracted to your business. when you know what to improve upon, you are more likely to make more sales.
Another important reason why you should track your calls, is to better understand how your employees interact with clients. you are in a better position to know how your employee communication is. Additionally, you can work on measures that can help standardize communication between your employees and clients for best results.
You can also use this analysis to compare your marketing strategy and check if it correlates with that of the market. This analysis can help bridge gaps between your strategies and what is actually on the ground. Since you have a clearer picture of the market you can also adjust your marketing strategy accordingly.
You can also use this form of analysis for keyword level tracking. When you know which keyword are appealing to the market, you can use easily use them for your marketing campaigns. More importantly you can do away with keywords that are not helpful.
When integrated to campaigns, you can know those that are useful from those that are not. You save time and energy when you know where to concentrate your best efforts in terms of offline and online campaigns for your business.
The paths clients have taken while interacting with your organization can be shown with this analysis. The information that you can learn from your clients from this analysis include buying patterns, company appeal and how they learned about your company. This information is helpful for you since you can document reasons why clients do not give you repeat business and improve on it.
It is helpful to invest in marketing campaigns that have a return on investment. With this analysis, you have a clearer picture of campaigns that do have a return on investment and those that are profitable for your business. When you engage on profitable campaigns, you not only invest profitable but save the business on spending on unnecessary cost.