Colors in Web Design: How Website Color Schemes Affect Conversions
Images, video content, font size, website color scheme — many factors affect the attractiveness of a website. Today we will tell you how to use colors in web design wisely and increase conversions. Marketers pay special attention to the color of a website, as it is one of the main deciding factors: will the visitor stay, continue the interaction, leave their money or email? Unfortunately, some business owners still do not attach importance to the color scheme of a website, considering it a matter of taste and a secondary factor in conversions. Ecommerce website design company near me recommend googling publicly available research on consumer psychology.
In fact, it has been scientifically proven that consumer decisions are influenced by the atmosphere of the store. Literally everything influences the purchase decision (conversion) — from the layout and buttons to the color scheme. Well-known transnational companies have long used colors to convey information about the brand.
Does red evoke associations with Coca-Cola and Santa Claus?
What about the combination of red and yellow — does McDonald’s spring to mind?
The Impact of Web Design Color on Conversions
1. Red
What comes to mind when you hear the word “red”? Hearts, cupids, red roses, and of course, a red light and scarlet blood. Contradictory associations, right? The colors of love, romance, and danger. Whereas, red mean to users — first of all, a sense of urgency, immediacy. Have you notice that promotions and discounts are usually in red? Well, this contributes to hasty decision-making. Moreover, red is a subconscious force in web design that makes you act quickly.
2. Pink
When users see a classic feminine color, what comes to mind? Yes, bouquets of flowers, rompers, strollers… perfect for conversions in a baby store! Besides, the concept of “pink babies” was promoted by Johnson & Johnson with its shampoos, oils, foam, etc. Besides, pink in web design is associated with purity and femininity. Ecommerce website design company Dubai can use it more often when designing websites with a feminine theme and online stores for the fairer sex.
3. Purple
In addition to, purple has a calming effect on the female audience. What does this color symbolize in the design of web pages? All sorts of female fetishes. Representatives of the fairer sex associate purple with freshness, and you could see the corresponding range in the design of online stores selling cosmetics, deodorants, and even anti-aging products. For example, purple is one of those colors that help “cool” the user. However, in a good way.
4. Blue
We can use blue in the design of many famous banks and financial institutions. Coincidence? Not at all: blue symbolizes safety and reliability. The blue police uniform, popular in many countries around the world, helps to instill a sense of security and order. Likewise, if blue dominates your web pages, it will have a positive effect on user trust. Like in a bank: park your money here and sleep soundly!
5. Black Web Design
This is a universal color that is popular among men and women. In fact, black is a somewhat ironic color. It can be seen in the design of automotive websites. Nevertheless, black in web design is associated with style and uncompromising power.
6. Yellow and orange
Ask a ecommerce web development Dubai what a call to action should be. In his sleep, he answered: yellow! Other than, for the human brain, yellow and orange are the most noticeable colors. Open any successful landing page: what color scheme do they use? Psychologists have noticed that reading orange landing pages is better “tolerated” by users, without causing boredom. Yellow color in web design symbolizes cheerfulness, freshness, energy. Hence, many online stores selling motorcycles and sports cars use this color scheme.