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Mass media has developed immensely over the last century and continues to develop at this time. The usually critical perspective of Twitter customers in direction of the political institution mirrors the approach of stories and political bloggers to political actors, nearly a decade earlier, however the growing adoption of Twitter as a communication device by politicians, journalists, and everyday customers alike makes a repetition of the polarisation experienced at the moment appear unlikely.

Kraut et al (2002) suggest that the change in web use and popularity of the internet could also be accountable for the change in outcomes from negative …