The Do’s and Don’ts of Web Page Design
Earlier, designing a website required you to have thorough knowledge of design codes and tools. Today you can create your own page with just a few clicks using templates. Web space these days come at very low prices. Everyone can afford to own a piece of cyber real estate. You may want to put up your own website for various reasons like taking your business online or maintaining an informative blog. Whatever be the case, it is essential to understand how you can develop a successful and functional web site design.
Create quality content
Content is probably the most important aspect of a web page. Although content is not an active part of a website’s design, it is what your visitors are actually coming to your page for. Without quality content you will not be able to achieve good traffic and page rating. Most websites carry so much advertising that they end up with no space left to put in their content. If your plan is to make money from advertising then a ratio of 75% editorial to 25% advertising is the minimum desirable level. A website also has to have more than ads if it is to be successful.
Avoid using pop-ups and other distractive elements
While designing your website it is imperative to give primary preference to the needs of your visitors. Nobody likes a site with too many pop-ups, scrolling text boxes, animations and sounds. They only serve to distract the user from what he is looking for. Most users relate pop-ups to either sleazy advertisements or harmful spyware. Even if you are sure that your pop-ups are clean, your visitors may stay away and give negative feedbacks. It is not advisable to add unnecessary frills to your web page design as they will only serve to distract or annoy your users.
Optimize your design
Using image backgrounds for your web site design makes it look cheap, amateurish and increases page load time. This might be a turn off for certain visitors with low connection speeds or a bad network. Avoid using background images to reduce load times. Compressing your image files is a good idea too because smaller files take less time to load. Compressed files also take up less disk space on your host server. Refrain from using flashy multimedia controls and graphics which will slow down your site.
Try and keep your text size to roughly 600 pixels. This facilitates easy readability and makes the content look fluid even on smaller display monitors. Your page should not be wider than 1000 pixels as most users these days have their screen resolution set to 1024×768. Remember to use contrasting colors and simple backgrounds. Bright, garish pages are jarring to the eye and make reading quite uncomfortable. Refrain from using overtly bright colors. Make the text large enough to be readable, use appropriate line spacing for additional legibility and always make sure to run a spell check before you take your content live.
Designing a website these days does not require you to have special knowledge of programming languages or developer’s toolkits. It has become easier to create your own web page using templates. Certain considerations like the quality of your content, your page layout, navigation and optimization have to be kept in mind to develop a successful web site design.